What started as a conversation between Adelaide friends Kim and Sue in 2014 resulted in a journey and the creation of Love Friday.

A lunch bag initially designed for our children, developed into the most useful bag either of us have ever owned. The clever design ensures versatility and we now never leave home without it. Over the years we have made a few changes to the materials and manufacturing “You don’t find your prince without kissing a few frogs” The size has increased to hold a bottle of champagne and to fit a laptop. Simple but useful, our multipurpose bag has endless possibilities as featured in our Lookbook ‘THINK OUTSIDE THE BOX’.

We have one rule both of us have to love it or it’s left on the shelf. Fast forward 5 years and Love Friday has become the most popular bag in town. The go to bag for everything and anything, useful need not be ugly.